Digital marketing is a set of marketing activities using various digital tactics tools and communication channels to communicate with the target audience where potential customers spend most of their time online.
There are a number of tactics and tools that relate to the concept of digital marketing. This is the company’s website itself and the digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc.
A business that uses different channels of digital marketing has the opportunity to interact with the target audience much more efficiently and on time, thereby constantly increasing the number of new customers and audience loyalty to the brand.
Digital marketing allows marketers to see concrete, measurable results, in real time.